CHAO
Designer

Visual identity, 
UX/UI, Editorial

Freelance or collab︎︎︎ cwangg15@gmail.com


ESPRIT REBRANDING
SCOPE: Branding, Art Direction, Print
YEAR: 2019


OBJECTIVETo rebrand a dead or defunct brand, create a new marketing strategy and visual system while retaining the brand’s original essence.

APPROACH

Esprit aims to increase public awareness of various issues. The new Esprit will retain this mission, and create diverse opportunities through activities and publications to stimulate people's participation and recognition. 
The new visual system also follows this strategy, with bold, flexible, and confident styles displayed everywhere in culture, art and media.


CLICK HERE TO SEE PROCESS

設計背景

這個專案的目的是重塑一個衰弱中或已倒閉的品牌,賦予它新的生命。 創建新的營銷策略和視覺系統,同時保留品牌的原始本質。

設計概念
美國成衣品牌Esprit旨在重視呈現真實的人並且提高大眾對各種議題的認知並產生積極的社會影響。新的Esprit將會保留此核心,延續一直以來的人文精神,透過活動和出版物創造多元機會,激發人們的參與和認同。新的視覺系統也會遵循這一策略,大膽靈活、豐富自信的風格在文化、藝術和媒體平台中處處展現。


Work In Progress.   Work In Progress.  Work In Progress.  Work In Progress.  Work In Progress.  Work In Progress. 

© Chao Hsuan Wang.
All Rights Reserved

Further information can be requested via email.