CHAO
Designer

Visual identity, 
UX/UI, Editorial

Freelance or collab︎︎︎ cwangg15@gmail.com


HUNG PATISSERIE
SCOPE: Branding, Art Direction, Print
YEAR: 2020


OBJECTIVE
The brand name of HUNG Patisserie comes from the name of the founder. HUNG specializes in custom patisseries and style cakes for any occasion.

APPROACHHung is a rainbow in Mandarin. As a sign of hope and promise of better times to come, HUNG strives to be positive, and colorful in many ways. Inspired by her refined, elegant and delicious pastry approach, HUNG’s new identity compliment her stunning pastries and resonate with her core idea.


設計背景

虹 法式甜點品牌名稱取自創辦人之名,Hung 除了販售法式甜點之外也接任何場合的客製訂單。「下雨了沒關係,就期待彩虹出現吧。」是創辦人的理念,希望打造日常感並且能夠溫暖人心的法式甜點。

設計概念

客戶希望藉由品牌傳遞幸福,取自名字的虹代表著彩虹也代表著正向能量。品牌意象除了正向和日常感之外也希望能夠兼具時尚的女性氣質, 因此運用可活潑又可沈穩的粉橘綠色系為主調,搭配恣意的水彩筆觸及渲染色塊營造豐富而自由的風格,而燙上的銅色作為點綴,增添質感。

Work In Progress.   Work In Progress.  Work In Progress.  Work In Progress.  Work In Progress.  Work In Progress.

© Chao Hsuan Wang.
All Rights Reserved

Further information can be requested via email.