CHAO
Designer


Freelance or collab︎︎︎ cwangg15@gmail.com


HUNG PATISSERIE
SCOPE: Branding, Art Direction, Print
C.2020


OBJECTIVE
The brand name of HUNG Patisserie comes from the name of the founder. HUNG specializes in custom patisseries and style cakes for any occasion.

APPROACH
Hung is a rainbow in Mandarin. As a sign of hope and promise of better times to come, HUNG strives to be positive, and colorful in many ways. Inspired by her refined, elegant and delicious pastry approach, HUNG’s new identity complements her stunning pastries and resonates with her core idea.



設計背景
虹 法式甜點品牌名稱取自創辦人之名,Hung 除了販售創作法式甜點之外也接任何場合的客製訂單。希望打造日常感並且能夠溫暖人心的法式甜點是創辦人的理念。

設計概念
取自名字的虹代表著彩虹,也代表著正向能量。Logo 以此理念發想,結合了甜點以及展示的蛋糕架的意象搭配特別設計的標準字,透露出細膩的女性氣質。同時在品牌視覺上運用了粉橘和墨綠色系為主調,加上恣意的水彩筆觸及渲染色塊營造豐富而自由的風格,呼應了彩虹多變的特質,也讓整體基調維持在成熟、輕鬆、優雅的氛圍之中。

Full case study coming soon!       Full case study coming soon!         Full case study coming soon!         Full case study coming soon!