PALM TO PALM
SCOPE: Branding, Art Direction, Print
OBJECTIVEIdentify a problem that can be solved through the graphic design process. Conduct research, investigate various audiences and stakeholders and integrate a variety of design solutions using a comprehensive branding system.
Since the demand for palm oil has risen, beginning in the late 20th century, huge areas of forest in South–East Asia and Africa have been destroyed. Palm to Palm is a non–profit organization creates guidelines to raise awareness among consumers and promote the use of sustainable palm oil products. The goal is to lessen the environmental impact caused by palm oil supply chains and enable sustainable living.