CHAO
Designer

Visual identity, 
UX/UI, Editorial

Freelance or collab︎︎︎ cwangg15@gmail.com


SHAPE OF LOVE
SCOPE: EDITORIAL
YEAR: 2018


OBJECTIVEDeliver an identity for the brand with posters
and exhibition catalog.


APPROACH
The artist’s work I selected is Marc Chagall. Influenced by Chagall’s great love, I used the elegant typeface and illustrations to communicate the romantic and dreamy tone. As the flying people in his works, I reshaped some letters to show the poetic metaphors of feeling lighter than air.



設計背景

透過設計海報和展覽畫冊來為藝術家做品牌識別。

設計概念
夏卡爾的畫處處可見浪漫的形狀,歌詠愛情的美好。猶如他的畫作,我用浪漫的紅貫穿整個主題,並且以一些不規則的文字外框呈現比空氣更輕盈的詩意意象。在此筆觸已變得無關緊要,而是從字裡行間的排版中傳遞那份愛的流動性。相擁的戀人、動物、飛翔的貝拉及他自己的插圖擷取自夏卡爾畫裡的元素。


© Chao Hsuan Wang.
All Rights Reserved

Further information can be requested via email.