CHAO
Designer


Freelance or collab︎︎︎ cwangg15@gmail.com


 
STUDIO WORK
SCOPE: Branding, Art Direction, Print
C.2019-NOW


ABOUT
The work showcased on this page was created while working at Play SF and is the result of many amazing artists and people.



設計背景
在舊金山的Play工作室待一年多了,這其中接觸了很多品牌識別的專案,負責範圍除了參與討論品牌策略定位、識別系統設計流程之外,也做了很多品牌規範手冊、排版、包裝、動畫等項目。以下放一些負責過並且已公開的專案,將會持續更新中。

NEURALINK
C.2020

ROLE
Identity, UI/UX, Illustration

BACKGROUND
Neuralink Corporation, founded by Elon Musk and others, develops implantable brain-machine interfaces at the cutting edge of neurotechnology. We worked closely with their leadership to design + build a new visual language and website for their long-awaited company progress update in Summer 2020. We expressed their products’ limitless possibilities through a foundational look born from traditional science textbooks and updated with a dynamic color spectrum.

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RIPPLING
C.2019

ROLE
Identity, Animation, Illustration

BACKGROUND
Rippling unifies employee payroll, benefits, computers, and apps to give companies a single system of record with one entry point for all data changes. This core functionality gave way to a powerful new identity that captured the positive ripple effect of their product—showing that by changing one thing, you can change everything.
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DOTLAB
C.2019

ROLE
Visual System, Animation

BACKGROUND

The creators of the world’s first non-invasive endometriosis test saw dots as symbols of power: markers of both steps along a diagnostic journey and moments of profound change. To launch their brand, we revealed the shape’s exponential potential and then gave it a permanent place inside their new logo.
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VOIDRACK
C.2019

ROLE
Visual System, Animation

BACKGROUND

VoidRack’s founder was a traveling sound engineer fed up with the subpar options for transporting his equipment. So he engineered a highly sophisticated solution using a unique hexagonal structure to support and protect his expensive tech. We used this core product feature as the emblem of a sleek new identity.
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STRIVR
C.2019

ROLE
Editorial, Animation

BACKGROUND

Strivr is a leader in Immersive Learning, a methodology that combines VR with advanced learning theory, data science, and spatial design to transform employee performance. We designed and launched their first issue of Rise Mag, a quarterly editorial publication dedicated to sharing the stories of thought leaders across industries.
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