CHAO
Designer

Visual identity, 
UX/UI, Editorial

Freelance or collab︎︎︎ cwangg15@gmail.com


STUDIO WORK
SCOPE: Branding, Art Direction, Print
YEAR: 2019


ABOUT
The work showcased on this page was created while working at Play SF and is the result of many amazing artists and people.



設計背景
在舊金山的Play工作室待一年了,這其中接觸了很多品牌識別的專案,負責範圍除了參與討論品牌策略定位、識別系統設計流程之外,也做了很多品牌規範手冊、排版、包裝、動畫等項目。以下放一些負責過並且已公開的專案,將會持續更新中。

DOTLAB

BACKGROUNDThe creators of the world’s first non-invasive endometriosis test saw dots as symbols of power: markers of both steps along a diagnostic journey and moments of profound change. To launch their brand, we revealed the shape’s exponential potential and then gave it a permanent place inside their new logo.
(5)
VOIDRACK

BACKGROUNDVoidRack’s founder was a traveling sound engineer fed up with the subpar options for transporting his equipment. So he engineered a highly sophisticated solution using a unique hexagonal structure to support and protect his expensive tech. We used this core product feature as the emblem of a sleek new identity.
(6)
RIPPLING

BACKGROUNDRippling unifies employee payroll, benefits, computers, and apps to give companies a single system of record with one entry point for all data changes. This core functionality gave way to a powerful new identity that captured the positive ripple effect of their product—showing that by changing one thing, you can change everything.
(7)
STRIVR

BACKGROUND
Strivr is a leader in Immersive Learning, a methodology that combines VR with advanced learning theory, data science, and spatial design to transform employee performance. We designed and launched their first issue of Rise Mag, a quarterly editorial publication dedicated to sharing the stories of thought leaders across industries.
(4)

© Chao Hsuan Wang.
All Rights Reserved

Further information can be requested via email.