CHAO
Designer


Freelance or collab︎︎︎ cwangg15@gmail.com


 
STUDIO WORK
SCOPE: Branding, Art Direction, Print
C.2019-2020


ABOUT
The work showcased on this page was created while working at Play SF and is the result of many amazing artists and people.



設計背景
在舊金山的Play工作室待了快兩年,這其中接觸了很多品牌識別的專案,負責範圍除了參與討論品牌策略定位、識別系統設計流程之外,也做了很多品牌規範手冊、排版、包裝、動畫等項目。以下放一些負責過並且能公開的專案,將持續更新。



RIPPLING
C.2019

ROLE
Identity, Animation, Illustration

BACKGROUND
Rippling unifies employee payroll, benefits, computers, and apps to give companies a single system of record with one entry point for all data changes. This core functionality gave way to a powerful new identity that captured the positive ripple effect of their product—showing that by changing one thing, you can change everything.


TEAM
A Hundred Monkeys
Casey Martin
Chao Wang
Chas Fries
Dominy Edwards
Emily Parsons
Ilija Vujinović
Jonathan Peterson
Jonathan Corriveau
June Kim
Mary Banas
Nancy McCabe
Nick Wiesner
Ray Ramirez
Roxaboxen Studio
Simon Goetz

(10)
DOTLAB
C.2019

ROLE
Visual System, Animation

BACKGROUND
The creators of the world’s first non-invasive endometriosis test saw dots as symbols of power: markers of both steps along a diagnostic journey and moments of profound change. To launch their brand, we revealed the shape’s exponential potential and then gave it a permanent place inside their new logo.

TEAM
Alexia Webber
Casey Martin
Chao Wang
Jaime Chiang
Jelita Aldrich
Joe Maggiore
Natalia Kowaleczko

(6)
VOIDRACK
C.2019

ROLE
Visual System, Animation

BACKGROUND

VoidRack’s founder was a traveling sound engineer fed up with the subpar options for transporting his equipment. So he engineered a highly sophisticated solution using a unique hexagonal structure to support and protect his expensive tech. We used this core product feature as the emblem of a sleek new identity.

TEAM
Casey Martin
Chao Wang
Fumitaka Saito
Jason Frohlichstein

(5)
STRIVR
C.2019

ROLE
Editorial, Animation

BACKGROUND

Strivr is a leader in Immersive Learning, a methodology that combines VR with advanced learning theory, data science, and spatial design to transform employee performance. We designed and launched their first issue of Rise Mag, a quarterly editorial publication dedicated to sharing the stories of thought leaders across industries.

TEAM
Casey Martin
Chao Wang
Mary Banas
Matt Faller
Sean O’Hare

(4)