GGLabs
GGLabs is a web3 incubator dedicated to launching experimental products, frontier technologies, and gaming-focused ventures. The identity needed to balance startup agility with long-term ambition, creating a system that could evolve across a growing ecosystem of projects.
Inspired by the idea of the “Golden Goose,” the identity celebrates the process of nurturing bold ideas into valuable products. Eggs become a recurring visual metaphor—representing projects at different stages of incubation, each carrying the potential to hatch into something unexpected. The warm yellow palette reinforces optimism, value, and the excitement of discovery.
AGENCY
Slope
DESIGN & DIRECTION
Chao Wang
PROJECT MANAGEMENT
Catherine Anderson
ILLUSTRATION & STORYBOARD
Chao Wang
ANIMATION
Doz Lin