HUNG Patisserie
HUNG is a Taiwan-based patisserie brand. The word "HUNG" means "rainbow" in Mandarin (虹), as a sign of hope for a better time to come. The logomark is inspired by the form of rainbows, patisserie, and a cake holder. The visual identity reflects the refined and elegant essence of her pastries and embeds flavors in the visual forms.
2026 update:
Five years after creating the original identity, the founder of HUNG invited me back to evolve the brand and develop a more refined visual system and art direction while retaining the original logo.
TYPE
Independent
DESIGN & DIRECTION
Chao Wang
PHOTOGRAPHY
Lin Ding Tai