HUNG Patisserie
HUNG is a Taiwan-based patisserie brand. The word "HUNG" means "rainbow" in Mandarin, as a sign of hope for a better time to come. The logomark is inspired by the form of rainbows, patisserie, and a cake holder. The visual identity reflects the refined and elegant essence of her pastries, embeds flavors in the visual forms.
Credits
Design and Direction
Chao Wang
Photography
Lin Ding Tai