Mellow Ware
Mellow Ware is a small-scale ceramic studio with a strong focus on creating intimate, intentional wares for everyday rituals. Our goal was to rebrand Mellow Ware in a way that visually echoes the essence of its handcrafted ceramics—quiet, soft-spoken, and deeply personal.
We started by immersing ourselves in the tactile and emotional qualities of Mellow Ware ceramics. Each piece is created through dialogue—with both the material and the customer. We translated this sensitivity into a brand system that feels calm, intentional, and confident.
Credits
Design and Direction
Chao Wang, Chung Yu Chen
Photography
Chung Yu Chen