CHAO WANG INDEX

Slope Rebrand


As Slope grew from a startup-focused studio into a comprehensive creative practice, the need for a renewed identity became clear. I led the development of a new brand system and collaborated with the developer on redesigning the website.

At the core of the rebrand is the Slanted L — a deceptively simple yet versatile symbol. Serving as both an incline and a slash, it marks the intersection of technology and design, capturing Slope’s balance of adaptability, strategy, and innovation.



DESIGN & DIRECTION
Chao Wang

3D & MOTION
Tiffany Shen

DEVELOPER
Miron U

We wanted a system that could seamlessly shift between 2D and dimensional visuals, echoing the way we approach projects, effortlessly moving between flat design and 3D storytelling. This concept of morphing forms became a key part of both our static and motion design explorations.
Play page — a space to share AI experiments, unused client work, and creative explorations.


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