Writing is to taste the life twice
This project set out to create a planner that transcends utility, becoming a space for reflection, self-expression, and emotional connection. Rooted in the idea that “writing is to taste life twice,” the journal celebrates everyday beauty through handwriting, seasonal rhythms, and tactile design.
Each month unfolds with a unique visual narrative—ranging from thematic typography to time-based imagery—paired with carefully chosen quotes that guide the mood. Collage, gradients, and a custom handwritten typeface add warmth and intimacy, resulting in a planner that feels personal, reflective, and quietly companionable in daily life.
Credits
Design and Direction
Chao Wang
Photography
Qiqi Chen